The Fall-Winter 2024 collection from OOKPIK celebrates Montreal’s heritage and the beauty of the northern climate. With designs created for everyday life and a commitment to sustainability, OOKPIK continues to redefine fall-winter ready-to-wear, giving everyone the opportunity to wear a piece of the North with pride and style.
The Fall-Winter 2024 season marks a significant turning point for OOKPIK, which is reinventing itself while remaining true to its roots. With the launch of its new collection, the brand continues to innovate in both design and sustainability, offering winter coats that combine versatile urban style with functionality tailored to the Quebec climate.
This season, OOKPIK focuses on water-repellent fabrics and insulation made from post-consumer recycled materials. Sylvain Roy, founder of the brand headquartered in the heart of Montreal, explains: “In addition to redefining our offering and expanding our collections in 2024, we wanted to pay tribute to our proudly Montreal origins.” This desire to celebrate local heritage is at the core of OOKPIK’s philosophy, which aims to offer Quebecers a touch of northern spirit through modern and accessible designs.
Renowned for its winter parkas built to withstand polar cold, OOKPIK—whose name means “snowy owl” in Inuktitut—draws inspiration from the essence of this iconic bird of Quebec. By integrating elements of nature and Canada’s great outdoors into its creations, the brand establishes a connection between Inuit culture and Canadian heritage. This unique blend makes each piece not only aesthetically pleasing but also functional, without compromising on trends or technical performance.
The Fall-Winter 2024-2025 collection is the result of deep reflection on both northern and urban lifestyles. “The North to wear—that’s our way of expressing our DNA. We want to offer Quebecers a touch of the North, this nordicity that connects us all, without pretension, with trendy and modern designs. Simple yet elegant. Always with the same commitment to quality craftsmanship and carefully chosen materials,” emphasizes Sylvain Roy. This approach allows OOKPIK to stand out by offering coats that meet the needs of city dwellers while keeping them connected to their natural environment.
The new models promise to be both modern and practical, reflecting the active lifestyle of OOKPIK’s clientele. With careful attention paid to cuts, designs, and materials, the brand is committed to delivering clothing that combines comfort with elegance. “It’s our way of sharing our local roots, our Canadian and Quebec identity, and our passion for fashion for both men and women,” adds Roy.
This season, OOKPIK is also expanding its range to include raincoats, stylish windbreakers, and layering options, suitable for transitional weather and the frequent thaws of the colder months. This strategic choice meets a growing demand for versatile clothing that can be worn throughout the year. “We are adapting our offering to climate change, but also want to modernize our approach with European-inspired cuts combined with the rigor and quality of North American craftsmanship that have built our success,” explains Sylvain Roy.
The collection stands out for its ability to combine contemporary aesthetics with functionality, all while remaining affordable. This reflects the brand’s commitment to its customers and its desire to accompany them in their daily lives, regardless of weather conditions, whether for commuting or outdoor activities.
Founded in 2011, OOKPIK has built a strong reputation in North America, becoming a symbol of quality and reliability. Season after season, the brand continues to explore new horizons while staying true to its values and identity. Sylvain Roy, a well-known figure in Montreal fashion for over 38 years, is recognized for his innovation and attention to detail—qualities that shine through in every piece of the collection.
